The Minneapolis / St. Paul Business Journal reports that Target, having tested the idea of "standalone connected home sections" that sell products allowing people to control and/or monitor their homes via their smartphones, "will install 8-foot displays in its 1,800 stores later this month."
- KC's View:
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Target already is selling these kinds of products, but clearly it believes that by creating a section, it can differentiate itself and make it a go-to option in the smart home category.
I guess my only suggestion would be that Target ought to make sure that somebody smart is standing behind the counter, able to assist those of us who are not as smart about the smart home concept as we'd like to be.
Don't just be a source of product. Be a resource for the consumer.
