business news in context, analysis with attitude

The Associated Press reports that the US Department of Agriculture (USDA) "has developed a new government certification and labeling for foods that are free of genetically modified organisms.."

Called "USDA Process Verified," the certification will be voluntary and will carry a cost - companies that want it will have to pay for it.

According to the story, "The government says G.M.O.s on the market now are safe, so mandatory labels are not needed. But consumer groups say shoppers still have a right to know what is in their food."
KC's View:
Here's what I don't understand.

The AP says that Tom Vilsack, the Agriculture Secretary, told USDA employees about the certification and noted that it "was being done at the request of a 'leading global company,' which he did not identify."

Maybe I'm wrong, but it would have been kind of nice if he'd done it at the behest of consumers.