Golub Corp. said yesterday that it has doubled the number of stores that it has converted to the Market 32 concept, "with the revelation of four newly converted Price Chopper Supermarkets in the Capital Region of New York – one, at Hamilton Square in Guilderland, NY; another at Hudson Valley Plaza in Troy, NY, and two in the heart of the City of Albany, on Madison and Delaware Avenues."
The Market 32 concept is seen by the company as an evolution from its Price Chopper banner in that it "emphasizes convenient, ready-to-eat foods, fresh, handcrafted, and locally grown, produced and manufactured products, and intuitive product/department adjacencies (e.g. greeting cards next to the floral department). An elevated level of customer and signature items throughout the store further differentiate the brand experience."
The company says that as it rolls out new Market 32 stores, "the Price Chopper in Torrington, CT will be the next to convert to Market 32 by mid-May, and the one in Glenville, NY is readying for conversion. Stores in East Greenbush and Brunswick, NY are currently in the design phase, while a brand new Market 32, being built from the ground up in Oxford, CT, is slated to open this summer. A groundbreaking for the new Market 32 in Ft. Edward, NY will be held in the coming weeks."
The Market 32 concept is seen by the company as an evolution from its Price Chopper banner in that it "emphasizes convenient, ready-to-eat foods, fresh, handcrafted, and locally grown, produced and manufactured products, and intuitive product/department adjacencies (e.g. greeting cards next to the floral department). An elevated level of customer and signature items throughout the store further differentiate the brand experience."
The company says that as it rolls out new Market 32 stores, "the Price Chopper in Torrington, CT will be the next to convert to Market 32 by mid-May, and the one in Glenville, NY is readying for conversion. Stores in East Greenbush and Brunswick, NY are currently in the design phase, while a brand new Market 32, being built from the ground up in Oxford, CT, is slated to open this summer. A groundbreaking for the new Market 32 in Ft. Edward, NY will be held in the coming weeks."
- KC's View:
