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Ace Hardware Corporation said yesterday that it is will enable retail grocery stores with which it is connected to deliver Ace discounts to supermarket shoppers.

According to the announcement, "Retail grocery has become an important channel for Ace Hardware, the world’s largest retailer-owned hardware cooperative. Ace Hardware operates both 'store-within-a-store' configurations and adjacent storefronts with participating retail grocers to provide one-stop shopping for consumers." The goal is to integrate the grocery and hardware store systems in a way that generates loyalty for both.

The technology component is provided by ProLogic Retail Services.

Full disclosure: ProLogic Retail Services is a longtime MNB sponsor.
KC's View:
I just thought this was interesting ... I was a little surprised to see that Ace sees the grocery channel as being so important. In the long run, I think, when different retail channels can find common ways in which to build value and consumer relevance, it is a good thing ... especially since even different channels often share a common online enemy.