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GeekWire reports that Amazon, which has been growing its private label groceries offering, "is now selling nuts and trail mix under the Happy Belly brand, its private label for perishables ... The e-commerce giant began rolling out private-label food products in June, starting with Happy Belly coffee and Mama Bear baby food."

The story notes that it is "advantageous for Amazon to produce items in-house, as control over marketing, development, and packaging typically results in higher margins for the retailer."
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