Eater San Francisco reports on the resurrection of the La Boulange bakery brand, which was acquired by Starbucks several years ago as a way of improving its in-store food offerings. Last year, Starbucks shuttered all of the company's locations and dissolved the brand, upsetting longtime brand enthusiasts.
Now, founder Pascal Rigo has come "to the rescue, reopening five of the stores under the name La Boulangerie de San Francisco, and bringing back the same beloved almond croissants, cereal bowl-sized lattes, tartines, breads, and more ... now the brand has settled into its triumphant return, with two more SF locations on the way and national accounts like Trader Joe’s and Costco."
And here's an irony: "Pascal and co-owner Nicolas Bernadi are tapping into the infrastructure they developed with Starbucks to provide thousands upon thousands of items to accounts across the country."
Now, founder Pascal Rigo has come "to the rescue, reopening five of the stores under the name La Boulangerie de San Francisco, and bringing back the same beloved almond croissants, cereal bowl-sized lattes, tartines, breads, and more ... now the brand has settled into its triumphant return, with two more SF locations on the way and national accounts like Trader Joe’s and Costco."
And here's an irony: "Pascal and co-owner Nicolas Bernadi are tapping into the infrastructure they developed with Starbucks to provide thousands upon thousands of items to accounts across the country."
- KC's View:
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I went to one of the La Boulangerie stores when I saw in San Francisco last summer, and it was terrific - the food was great, the lattes steamy in the foggy morning weather, and there was a real sense of the neighborhood among the families that were settling in. It was the kind of place that pretty much everyone would like to have in their neighborhood, and I hope they find success in their expansion.
