Tech Crunch reports that food delivery service Door Dash is opening a shared commissary - or, in the current term of art, "ghost kitchen" - in Redwood City, California, making it possible for four different restaurants to cook there in order to serve delivery customers more efficiently.
According to the story "this first kitchen will be used by restaurants including Nation’s Giant Hamburgers, Rooster & Rice, Humphry Slocombe and The Halal Guys. The company also says it designs the kitchen spaces in collaboration with its partners, and argues that by putting all these restaurants together in one location, it can offer unique menu items and pairings — at launch, if you order from Rooster & Rice, you can add Humphry Slocombe ice cream pints to your order."
It reflects a broader trend as seen by Uber Eats partnering with Rachael Ray, or Deliveroo opening shared kitchens for its restaurant partners.
According to the story "this first kitchen will be used by restaurants including Nation’s Giant Hamburgers, Rooster & Rice, Humphry Slocombe and The Halal Guys. The company also says it designs the kitchen spaces in collaboration with its partners, and argues that by putting all these restaurants together in one location, it can offer unique menu items and pairings — at launch, if you order from Rooster & Rice, you can add Humphry Slocombe ice cream pints to your order."
It reflects a broader trend as seen by Uber Eats partnering with Rachael Ray, or Deliveroo opening shared kitchens for its restaurant partners.
- KC's View:
- This is so indicative of how new business models are going to make it easier and faster for new competitors to get started … they may not need the kinds of infrastructures in which traditional businesses invested. It allows them to be nimble and responsive, I think, in ways that may challenge their better established and more entrenched competition. Entrenched, as it happens, may not be an advantage.
