Amazon this morning announced that "it has established a new Counterfeit Crimes Unit, dedicated to bringing counterfeiters that violate the law and Amazon’s policies by listing counterfeit products in its store to justice. Amazon’s Counterfeit Crimes Unit is a global, multi-disciplinary team composed of former federal prosecutors, experienced investigators, and data analysts, and will join Amazon’s extensive work to drive counterfeit to zero."
The company said that the Counterfeit Crimes Unit "will investigate cases where a bad actor has attempted to evade Amazon’s systems and listed a counterfeit in violation of Amazon’s policies. The Counterfeit Crimes Unit will mine Amazon’s data, cull information from external resources such as payment service providers and open source intelligence, and leverage on-the-ground assets to connect the dots between targets. The Counterfeit Crimes Unit enables Amazon to more effectively pursue civil litigation against bad actors, work with brands in joint or independent investigations, and aid law enforcement officials worldwide in criminal actions against counterfeiters."
- KC's View:
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We had CSI. NCIS. Now, we'll have CCU: Seattle … I see an Amazon Prime Video series sometime in the future, featuring David Caruso as an intrepid investigator hunting down counterfeit products from all over the world. (I'd cast Stanley Tucci as Jeff Bezos.)
The theme, of course, will be from The Who:
We're not gonna take it
We're not gonna take it
We're not gonna take it
We're not gonna take it
We're not gonna take it
Never did and never will
We're not gonna take it
Gonna break it, gonna shake it
Let's forget it better still.
