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•  From CNBC:

"Walmart CEO Doug McMillon said the discounter wants to grow its new membership program, Walmart+, but won’t sacrifice customer experience for subscriber numbers.

"'One of the worst things we could do would be to sell a bunch of Walmart+ memberships and then have them be dissatisfied because they can’t get fast delivery times or spots,' he said Wednesday at the Morgan Stanley Virtual Global Consumer & Retail Conference."

McMillon added, "“I realize we’re going to face some pressure to share numbers and to scale this really quick."  But, he said, "This is not a Disney+ or a Netflix membership for streaming. It requires capacity. It requires humans. This is a different product, but it’ll be a Walmart product.”

Fair point.  I was critical of what I saw on Walmart+ because there seemed to be no there there.  I'm a little surprised that they'd launch it with so little behind it, but if the goal is to ramp up slowly, and they have the intestinal fortitude to deal with lots of expenses and too little revenue in the short term, then that may be the best way to go.