business news in context, analysis with attitude

by Kevin Coupe

After his space flight yesterday, Amazon founder-chairman Jeff Bezos announced a more down-to-earth investment - a $100 million donation to José Andrés, the chef and co-founder of World Central Kitchen, a nonprofit that helps feed and support people in disaster-stricken areas around the world.

"I'm really grateful for this award, and the incredible support from Jeff and the entire Bezos family," Andrés said in a statement. "World Central Kitchen was born from the simple idea that food has the power to create a better world. A plate of food is a plate of hope. It's the fastest way to rebuild lives and communities."

Good for Bezos on this one.  The instinct and the optics are right.

Speaking of optics…

Bezos got a lot of attention yesterday for the cowboy hat that he wore before and after the flight of the Blue Origin New Shepard rocket.

Now, in fairness, Bezos is from New Mexico … so at some level, he is entitled.

But in watching him, I found myself thinking back to another cowboy hat-clad person who rode a rocket, albeit under somewhat different circumstances: