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Dorothy Lane Market, one of the best retail food stores in the world, announced yesterday that it will open its fourth store - and its first new store in almost two decades - in Mason, Ohio, a Cincinnati suburb about 20 miles northwest of the city.  The new store will be about 35 miles south of Dayton, Dorothy Lane's hometown.

The Dayton Daily News reports that the new DLM store will be "part of a new $150 million mixed-use planned community … The mixed-use development where the grocer will sit will feature five lakes, a waterfront boardwalk and walking paths with a central green connecting DLM, restaurants and retail shops to a boutique hotel and residential lifestyle community on the site, as well as nearby neighborhoods, according to plans released by DLM."

The Cincinnati Enquirer writes that "developers plan to break ground on the project in the spring of 2022, according to Tom Humes, president of Sharonville-based Traditions Building & Development Group, which is co-developing the mixed-use project with Western Row Land Developers.

"Dorothy Lane, which is known for its trademark 'Killer Brownies' and gourmet foods, is expected to open sometime in early 2023, Humes said."

In a prepared statement, DLM owner Norman Mayne said, "“We’re very excited by the prospect of joining the Mason community.  For over 70 years, we’ve been serving customers in Dayton, but also many who come to us from the Greater Cincinnati area. We’ve been searching for years for the right place for a store there. We feel fortunate to have found this excellent location in Mason. It’s been great to work with the City of Mason and we already feel at home there."

KC's View:

This is a big deal, in that it represents a major expansion for a food retailer that, I think it is fair to say, has achieved iconic status in the supermarket industry for its relentless focus on culinary excellence and innovative approach to customer service.

Any retailer who visits a DLM can get a master class in food-centric marketing and merchandising, but I've always thought that the most important thing that the company does is create a culture in which, as Norman Mayne likes to say, a great reputation is what they had yesterday - today and tomorrow, they have to earn it all over again.