I'm back in Northern California this week and had a little bit of time to visit parts of San Francisco that I wasn't able to get to a few weeks ago … parts of the city that are familiar to me from dozens of trips over the years. What I found was simultaneously quieter than expected and disquieting in the broader scheme of things. And I think I may have found a couple of business lessons as well, about the power of food and the importance of brand equity.
