I got a chance the other day to visit the new Amazon Go suburban format store in Whittier, California … and naturally, I have some thoughts … a video … and some pictures, below.
The store is perhaps one-third larger than the average urban Go stores that Amazon has opened, and the space is allocated to what appears to be a larger frozen food section … space given over to large sizes (like two-liter soda bottles, which never would've been found in the urban units), and expanded space given over to self-serve espresso, coffee, yogurt and a Coke Freestyle machine. Notably, there is a service sandwich counter … and maybe even more notably, the cuban sandwich wasn't bad.
My conclusion: Amazon Go is still a work in progress, and the suburban version doesn't really know what it wants to be. Yet.