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Southeastern Grocers (SEG) said yesterday that 375 Winn-Dixie and Harveys stores in Alabama, Florida, Georgia, Louisiana and Mississippi now will offer "a new online shopping and delivery service" that will allow customers to "shop for their groceries online through the Winn-Dixie and Harveys Supermarket apps and websites and receive their orders in as little as two hours for only $9. In celebration of the new online shopping experience, customers purchasing $35 or more worth of groceries will automatically receive free delivery in as little as two hours, for a limited time."

According to SEG, "Delivery orders placed through Winn-Dixie’s and Harveys Supermarket’s online grocery shopping platform are fulfilled exclusively by DoorDash Drive, DoorDash’s white label fulfillment platform."

In a prepared statement, Andrew Nadin, Chief Customer and Digital Officer of Southeastern Grocers, said, “This innovative online shopping feature is an extension of shopping our local stores, offering the same promotions and savings they will find in stores. It’s a Winn Win for our customers seeking quality and value with the added convenience of delivery.”

KC's View:

First of all, I love the wordplay - "Winn Win" is a great turn of phrase.

Second, it seems to me that these are table stakes in 2022 - the kind of things that retailers have to do in order to remain relevant and resonant.  So good for SEG.

Third, I'd just point out that SEG should be a little careful with certain terminology.  In the press release, it calls this a "proprietary new service," but I'm not sure you can say it is "proprietary" when it is being powered by DoorDash, which has to be offering it through other retail venues.