With brief, occasional, italicized and sometimes gratuitous commentary…
• Walmart this week announced a "major savings on a Walmart+ membership … For two days only, new members can sign up for an annual Walmart+ membership for just $49, amounting to an epic six months free off its everyday price. This limited time offer on the first year of an annual membership is available starting today through Nov. 3."
The membership, Walmart says, will allow customers to "take advantage of early access to the hottest holiday deals this season."
Since Walmart+ essentially the competitive answer to Amazon Prime, it is safe to assume that Walmart is making the same calculation about its members - that they'll spend significantly more money on the site on an annualized basis. So anything you can do to bring more people into the fold is a good thing. For Amazon, that means spending billions of dollars to get exclusive rights to Thursday Night Football games; for Walmart, it means giving new members a deal.
My only question is: what happens to people who paid full price for Walmart+ membership a week ago? Timing is everything, but Walmart may get some complaints…
