• From Semafor:
"TikTok quietly entered the United States e-commerce market this week, where it will compete with Amazon and other retail giants during the coming holiday shopping season.
"Users can now make purchases directly through the app using a feature called TikTok Shop, which the company officially began testing in the U.S. this week. It was previously only available in the UK and seven countries in Southeast Asia.
"TikTok is currently inviting select U.S. businesses to participate in the initiative, according to a person familiar with the matter. That means livestreamers from China and other places who sell goods on TikTok will need to continue directing shoppers to third-party websites.
"TikTok, which is owned by the Chinese social media giant ByteDance, has told international merchants that they will eventually be allowed to start using TikTok Shop, the person said."
