business news in context, analysis with attitude

by Kevin Coupe

I frequently use Stew Leonard's - which happens to be my primary store, in Norwalk, Connecticut - as an example of effective communication with customers, and I'm going to do so again today.  This email, which I got yesterday, strikes me as the very model of talking to shoppers in a way that is relatable and accessible - it positions Stew's as being an advocate for the shopper, and presents meal and product options in a way that is less about selling and more about guiding.  In that way, it is very much an Eye-Opener.