Today, MNB initiates a new sponsorship tier that reflects what I think is a new approach to the topic.
I've been doing this a long time, and at this point I've decided that I really want to forge sustained relationships with companies that have value propositions and missions in which I believe .. and that, in turn, believe in MNB's value proposition and mission. My goal is to not just provide a forum for these "charter sponsors," but also commit to helping them grow their businesses in a variety of ways. In other words, it ain't just about banner and tile ads. It is about moving the needle forward in terms of innovation and, ultimately, service to the shopper.
With that in mind, I am happy to welcome Sifter to the MNB family of Charter Sponsors. I've written here often in the past, with great enthusiasm, about Sifter's technology, which retailers can use to make it easier for customers to find the right and relevant foods for their complex diet needs - I think this is a game changing business model, and I was urging retailers to check it out long before we ever talked about sponsorship.
In addition, I am thrilled that Replenium, a longtime MNB sponsor, also is joining the Charter Sponsor cohort. Again, I've always been a big proponent of Replenium's value proposition - automatic replenishment at the consumer level - and believe that it has the potential to drive many retailers forward into the future.
So that's the beginning of the MNB Charter Sponsor era. If you'd like to talk about joining the ranks of Sifter and Replenium, and want to support MNB's unique approach to news in context, analysis with attitude, I hope you'll reach out to us at MNBsponsorships@gmail.com.