• Kroger announced that it plans to add 500 "smart screens" at some 500 of its stores, which Cara Pratt, SVP at Kroger Precision Marketing, says will further enable the company to bring "the best of digital experiences directly into our retail stores, while integrating with our 84.51° data science platform to create an engaging and valuable experience for our customers, associates and brands.”
The expansion comes after a successful three-year pilot with Cooler Screens that integrated retail media offerings with in-store activities.
