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From CNet:

"Amazon has devised a new alert system that aims to make it easier to know when something you've bought on the site has been recalled.

"Customers will now see a banner alert at the top of the Your Orders page if a product they ordered is the subject of a recall. Clicking it will lead you to a new page titled Your Recalls and Product Safety Alerts, where users will find more details about the issues the product has, as well as options for a refund, a return or a repair. You'll also get a personalized email from Amazon.

"In the past, users would have to rely on third-party sites to get information about recalled products. In many cases, they would also have to submit personal information to these sites to receive instructions on returns, repairs or product disposal … While the new service applies to all products sold by Amazon, products sold through third-party sellers don't automatically get the same treatment. Amazon's selling partners have the option of utilizing the new service, but they'll have to opt into the company's Recalls Logistics Service for their customers to get the same experience."

KC's View:

I love this system.  In the end, an efficient and effective recall infrastructure is one that best serves the consumer, and it is in the best interests of the retailer and supplier to make sure that the system is as frictionless and speedy as possible.  In 2023, there's no excuse for plodding responses and delayed communications - retailers and manufacturers need to put a high priority on making the system work.  It is good for the shopper, and good business.

Full disclosure:  Recall InfoLink, which does precisely this, is a valued MNB sponsor.  But I felt this way and wrote about it long before they came on board, so I see no reason to temper my words now.

I would note that Amazon seems entirely justified to tell third-party merchants on its Marketplace that they have to opt into and pay for the system in order to provide the same service to shoppers.  The Federal Trade Commission (FTC) might frame this as unfair and anti-competitive, but Amazon deserves to get paid when it provides these kinds of programs.