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E-commerce Bytes reports that Walmart is erasing the line between stores and online by inviting its Marketplace sellers to pitch the company on selling their items in bricks-and-mortar Walmart stores.

The invite is part of Walmart's Open Call 2023, scheduled for late October, when vendors are given the opportunity make "30-minute one-one-one" pitches to Walmart buyers, with the goal of securing "deals ranging from a handful of local stores to supplying hundreds of stores and Sam’s Clubs as well as and Walmart Marketplace."

The new arrangement will give Walmart Marketplace sellers priority consideration.

In its invitation, the retailer said, "“Walmart is looking for small businesses and U.S. manufacturers that have new and innovative shelf-ready items at the great value that meet the needs of our customers and members. If your product is made, grown or assembled in the U.S. and you want the chance to pitch your products at Open Call 2023. Register now through August 18, 2023. This year’s event will be hybrid, offering virtual and in-person options.”

KC's View:

Smart move for Walmart to figure out how to bring the silos down whenever and wherever possible.