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The New Yorker has a piece in which it looks to assess what may be achieved in the Federal Trade Commission (FTC) antitrust suit against Amazon.

"The government’s success could depend, among other things, on how much it can persuade the court to recognize the deficiencies of the prevailing antitrust framework," the story says, adding that taking on Amazon has its risks.

"A Harvard poll conducted in 2021 found that Americans viewed Amazon more favorably than any of the other seventeen institutions that the survey asked about, except the U.S. military. Battling Big Tech has the potential to alienate voters who see Amazon as a source of not just life-changing convenience but also jobs, and who may not be preoccupied by the more complex effects it has on the economy."

Which suggests that if the FTC is to really accomplish its goal, it can't just make its case to the courts.  It also has to make its case to the US public, for whom antitrust is an abstraction and concerns about competition dissolve when that gray Amazon truck pulls into the driveway and drops off packages that were ordered sometimes just hours ago.

You can read the entire piece here.