business news in context, analysis with attitude

•  Amazon said yesterday that it "is rolling out passkey support on browsers and mobile shopping apps, offering customers an easier and safer way to sign in to their Amazon accounts.

"Customers can now set up passkeys in their Amazon settings, allowing them to easily use the same face, fingerprint, or PIN used to unlock their device. Passkey support is available today for all Amazon customers using browsers and is gradually rolling out on the iOS Amazon Shopping app with support coming soon on the Android Amazon Shopping app.

The advantage, Amazon says, is that "customers no longer need to worry about remembering unique passwords or using easy-to-guess identifiers, like names or birthdays.  Instead, a customer can use passkeys to sign in to apps and sites the same way they unlock their devices—with a fingerprint, face scan, or lock screen PIN. And unlike passwords, passkeys are not susceptible to phishing attacks, making them more secure than features like one-time codes in text messages."