MarketWatch reports on a new Kantar Worldpanel survey saying that Aldi and Lidl continue to grow their market share in the UK - Aldi’s went from 6.2 percent to 6.8 percent in the most recent quarter, while Lidl’s went from 4.6 percent to 5.2 percent.The market share figures for the UK’s “big four” grocers, however, went in the other direction: Tesco’s went from 28.2 percent to 27.9 percent, Sainsbury’s went from 16 percent to 15.8 percent, Walmart-owned Asda’s went from 15.6 percent to 15.4 percent, and William Morrison’s market share went from 10.4 percent to 10.3 percent.

Interestingly, while the market shares for the “big four” went down, they could take come comfort in the fact that they all saw sales upticks … but the major growth in the marketplace was with discounters Lidl and Aldi.

KC's View: The US is not the UK. Nevertheless, it would be foolish to think that this could not happen here, especially if the economy were to go into a tailspin.