by Kevin Coupe

Got the picture below from an MNB reader, who found it to be an interesting case of mixed messaging.

It is on the back of a register receipt … and seems to simultaneously promote both shopping on Small Business Saturday and Walmart-owned Sam’s Club.

I’m sure this wasn’t deliberate. But it does seem to be the kind of confluence that doesn’t really serve either message, nor the customer.

As such, it is an Eye-Opener about combinations to be avoided.