Marketing Daily reports that Costco’s recent launching of “a home delivery service to keep up with rivals such as Amazon's Whole Foods” brought with it “a paid-search online advertising campaign touting a two-day nationwide delivery service. It also offers same-day delivery in some metro areas.”

An analysis of short-term results, the story says, suggests that Costco is second only to Instacart “in US Google desktop text ad impressions and clicks on 38 grocery delivery-related keywords, including ‘grocery delivery,’ ‘online grocery shopping’ and ‘grocery delivery services’.”

Amazon, the story says, “took a mere 3.5% click share for the grocery delivery keyword group.”

• The New York Post reports that “, the online retailer that’s billed as the Costco for millennials, just inked a deal with Telaflora to provide flower delivery services from some 11,000 florists, which will begin this weekend. The 4-year-old discounter has been quietly adding products like fresh food, wine and hotel booking services — and now flowers — with an eye towards launching a premium membership program.”