Politico reports about the decisions by companies like Nestlé and , Campbell Soup to pull out of the Grocery Manufacturers Association (GMA), which means that these companies now are opposing some of GMA’s long-held positions.

“The splintering of the food lobby has been driven in part by an upheaval at the grocery store, where iconic brands are stagnating as millennials and moms seek healthier and more transparent products,” the story says. “But complacency and a lack of leadership at GMA are also to blame, according to interviews with more than a dozen current and former member companies, former staff and other industry leaders in Washington.”

In addition, the story says, “Frustration among member companies is not limited to policy disagreements. GMA has kept up its spending even as its members are cutting costs and laying off workers to meet their quarterly targets. Pam Bailey, president and CEO of GMA, earned more than $2 million in 2016. But more fundamentally, members fault the association for not adapting more quickly to the changing consumer environment or the disruption in the marketplace.”

You can read the entire, fascinating story here.

KC's View: This may seem overly simplistic, but in general I think that trade associations are best off these days if they can help their members be more responsive to consumer needs and desires, as opposed to going into a defensive posture when threats to traditional attitudes and modes of doing business emerge. That. essentially, is what GMA is charged with … and the evidence backs up the charges, especially when it comes to how it has handled things like GMO legislation around the country.