• The Austin American-Statesman reports that Austin-based Yeti Coolers has filed a 16-count lawsuit against Walmart, accusing the company of ripping it off with three stainless steel tumblers that is says are “confusingly similar” to its own.

The suit charges that Walmart has “purposefully advertised, promoted, offered for sale, sold, distributed, manufactured and/or imported, and continues to advertise, market, promote, offer for sale, sell, distribute, manufacture and/or import drinkware products that violate Yeti’s rights.”

It is the second time that Yeti has sued Walmart in two years. The first time, the two companies reached an out-of-court settlement.

Walmart has responded: “We’ve worked hard to comply with the settlement agreement. We’ve confirmed that a sales block is in place. Any Yeti-branded products on walmart.com are sold and fulfilled by third parties, not Walmart. We intend to vigorously defend ourselves.”

KC's View: I’ve not seen the Walmart knockoffs, but it is hard to imagine that they are anywhere near as good and as cool as Yeti tumblers, which my kids tell me are “the bomb.” In fact, my daughter got me one that says “MorningNewsBeat” on one side, and “Content Guy” on the other.

Like I said, “the bomb.”