Bloomberg reports that Walmart “has quietly withdrawn from one of Google’s marquee efforts to challenge Amazon.com Inc. in e-commerce …Walmart removed its products from Google’s Shopping Actions service, the internet giant said on Thursday. The retailer also recently dropped out of Google Express, a related delivery service.”

Google’s Shopping Actions service debuted less than a year ago with Walmart and Target as “flagship partners.” Bloomberg writes that the alliance “showed the retail stalwarts attempting to curb Amazon’s expansion. Google takes a commission on sales from partners.”

The story argues that “losing Walmart, the world’s largest retailer, is a blow for Google. Walmart has emerged as one of Amazon’s main e-commerce competitors. The Bentonville, Arkansas-based company is making a major push to hire tech talent, expand its own delivery service and use its network of physical stores to lure new customers online.”

A Google spokesperson said that the company remains “committed to the success of retailers and partner with them in many different ways to help users discover and purchase millions of products across platforms … Walmart remains a strategic partner across multiple businesses including Google Ads.”

And a Walmart spokesperson said that “Walmart and Google remain committed to our strategic partnership.”

KC's View: It sounds like Walmart has just gotten to the point where it does not need Google for these particular services, especially because it has done so much internal work on creating a more nimble culture. That said, Google in my view is going to be an enormously powerful force and partner for many retailers … providing a viable alternative to Amazon going forward.