The Spoon reports that Chef’d, the meal kit company that went out of business last year, is now back in business - revived as a “a clean-label meal kit” that will be sold at retail.

The story notes that “True Food purchased the assets to Chef’d in July 2018, shortly after Chef’d unexpectedly closed its doors, citing funding and expense issues. The company was one of the first to sell meal kits in stores, via a Costco partnership, in addition to its mail-subscription service.

“Under True Food, Chef’d kits will return to stores, this time with a 55-day shelf life thanks to a patent-pending formula True Food has developed that uses high-pressure processing without the need for preservatives. All kits require 15 to 20 minutes of prep time. Most interesting, True Food claims its kits’ 55-day shelf life has ‘cracked the code’ on meal kits and that it’s a ‘key differentiator and absolute requirement for retail meal kits to be commercially viable for nationwide distribution’.”

A nationwide rollout is planned, though no retailers have yet been identified as having signed on to carry the line.

KC's View: I think they may have some explaining to do, because an almost two-month shelf life could be seen by some as inconsistent with having a “clean label.” Not saying it is impossible, but they’re going to have to do some educating.