Business Insider reports that Walmart is launching a new line of furniture called MoDRN, described as “a new and exclusive line of home decor targeting customers who ‘embrace a modern aesthetic’.”

The line features some 650 items, ranging from sofas to dinner plates.

The story says that “MoDRN is organized into three aesthetics: retro glam, refined industrial, and Scandinavian minimal,” and is positioned to compete with the likes of West Elm, Crate & Barrel, and Wayfair, though at a sharper price point.

“The launch of MoDRN, the story says, “is part of Walmart's broader strategy to ramp up its assortment online and focus on categories such as fashion and home goods that inspire shoppers to browse its site. The line will be available on Walmart.com, Jet.com, and Hayneedle.com starting Friday.”