Western New York-based Tops Friendly Markets said yesterday that it will expand its grocery delivery service from 119 stores to 129, which it says means that more than 90 percent of its customers now will have access to it.

Jillian Sirica, manager, digital marketing for Tops, says that this is the company’s ninth expansion of delivery services since it launched the offering in 2017.

Tops’ delivery services are powered by Instacart.

KC's View: I hope this is just a short-term solution … because Instacart is no way for as company to create a sustainable differentiation strategy. It is just a temporary solution to a permanent challenge.