CNBC has a story about Imran Khan, former chief strategy officer at Snap, and his wife Cate Khan, who spent eight years at Amazon, who are launching a new company called Verishop, described as “an e-commerce platform for vetted brands that brings back to customers the ‘joy of discovering something new that you truly love’ on the internet.”

Verishop says that it has “been communicating with up-and-coming brands that share frustrations over existing online retail platforms that have counterfeit products or that hurt brand integrity … Businesses that have already agreed to sell on Verishop include beauty retailers Ursa Major and Indie Lee, bedding maker Primary Goods, and apparel brands J.O.A., Finders Keepers and N:Philanthropy.”