TechCrunch reports that Walmart’s tech incubator Store N°8 has launched a new startup, “a VR merchandising company called Spatial&. The company offers VR experiences that enable customers to connect with merchandise, and is kicking things off by collaborating with DreamWorks Animation VR tour. At select Walmart locations across the U.S., Spatial& will set up a VR experience in the parking lot, allowing customers to visit DreamWorks’ How to Train Your Dragon: The Hidden World through VR. Afterwards, customers are directed to a branded, physical gift shop where they can make purchases.”