Bloomberg reports that Walmart is coming out with a competitor to the iPad, with plans “to introduce an inexpensive, kid-friendly tablet computer under its ONN store brand, part of a broader redesign of its electronics department.”

No word on what the device, made by a Chinese supplier and running on Google’s Android operating system, will cost.

According to the story, “After spending last year overhauling its apparel offering, Walmart will make electronics and home goods a focus this year, according to presentations given by senior management at a recent meeting of the company’s suppliers.” At the same time, “Walmart’s device could bring some life to the sluggish tablet market, which has been declining for several years. Tablet users don’t buy new ones at the same pace as they replace smartphones, which have also grown in size and capacity, reducing the need for a larger device.”