The New York Times has a story about how tobacco companies, which decades ago owned brands that included Tang, Capri Sun and Kool-Aid and “barred from targeting children for cigarette sales, focused their marketing prowess on young people to sell sugary beverages in ways that had not been done before … Using child-tested flavors, cartoon characters, branded toys and millions of dollars in advertising, the companies cultivated loyalty to sugar-laden products that health experts said had greatly contributed to the nation’s obesity crisis.”

The revelations come from researchers who were “combing through a vast archive of cigarette company documents at the University of California, San Francisco” that was “created as part of a settlement between major cigarette companies and states that were seeking to recoup smoking-related health care costs.”

You can read the entire story here.

KC's View: In some ways, this is not surprising … but worth keeping in mind as tobacco executives look to exert more control over the vaping business.

For me, it is very simple. I don’t trust these companies or these people. Not ever.

This is history, but one has to respect and learn from historical precedent. Their businesses were built on lies and deception and addicting people to stuff that wasn’t good for them and that could kill them. They get no quarter from me.