Prepare to be dazzled. This Retail Tomorrow podcast comes from the annual South By Southwest (SXSW) festival in Austin, Texas, and features a provocative look at the changing shape of retailing, a discussion of why retailers should target being “fluid” rather than “frictionless,” and how a new definition of experiential marketing can be a literal game changer for retail.

Our guests:

• Amber Allen, founder/CEO/Chief Strategist at Double A Labs;

• Becky Banasik, VP of merchant success at DOSH;

• Marie Chevrier, founder/CEO of Sampler;

• and Nancy Giordano, the strategic futurist who created Play Big Inc.

Here’s where you can check our guests’ websites: Amber Allen Becky Banasik Marie Chevrier and Nancy Giordano.

The Retail Tomorrow Podcast is sponsored by the Global Market Development Center (GMDC), seeking to focus not just on best practices, but next practices. This podcast, as well as past editions, also can be found on the site. In addition, check out more details about GMDC’s Retail Tomorrow initiative here.

Pictured below, from left to right:

Kevin Coupe, Amber Allen, Becky Banasik, Nancy Giordano, Marie Chevrier