by Kevin Coupe

Today is Major League baseball’s official Opening Day, and so it is appropriate to share with you a new video directed by Spike Lee and sponsored by Anheuser-Busch, entitled, simply, “Impact,” focusing on the legacy of Jackie Robinson.

The video intercuts between a dramatization of a group of fans listening to Robinson’s first game as a Brooklyn Dodger, during which he broke the Major League color barrier, and actual footage from the game. The theme is one of Robinson’s more famous quotes: “A life is not important, except for the impact it has on other lives.”

CNBC writes that “a three-minute online version of the commercial launched Tuesday, two days before the minute-long TV version airs during opening day. The ad will also be shown in baseball stadiums throughout the season and in movie theaters across the United States.

“Budweiser has partnered with the Jackie Robinson Foundation and will donate 42 cents — the number on Robinson's shirt — from each sale of limited-edition bottles of Bud to the nonprofit,” with those funds slated to go toward a long-gestating Jackie Robinson Museum in New York City.”

It is. I think, a moving piece of work, an Eye-Opening tribute to a man who was one of the most important people of the 20th century. Kudos to Spike Lee and Anheuser-Busch for this exceptional collaboration, which will, I hope, itself have an impact on people who do not know enough about Jackie Robinson, who would’ve been 100 years old this year.