CNBC reports this morning that Walmart and Google have struck a deal that will enable shoppers to order groceries from Walmart via the Google Home voice-activated smart speaker system.

Shoppers will just have to say, “Hey, Google, talk to Walmart” to be able to place items in a Walmart virtual shopping basket.

The CNBC story notes that “the voice commands work on any device with Google Assistant, including Google's Home Hub, Android phones and iPhones … Walmart’s announcement ramps up the competition with Amazon, which offers grocery shopping through its Alexa voice assistant. Amazon currently dominates the U.S. smart speaker market, capturing 67 percent of market share in 2018 according to research firm eMarketer.”

KC's View: This may be one of the reasons that Amazon-Whole Foods is feeling some heat.

Walmart U.S. senior vice president Tom Ward apparently is hinting that while the system is being launched within the Google ecosystem, it is possible that Walmart will add “others to the mix as time goes on.”

Presumably not Alexa.