The Los Angeles Times has a story about technology being installed in retail stores using cameras that “guess your age, gender or mood as you walk by. The intent is to use the information to show you targeted real-time ads on in-store video screens.

“Companies are pitching retailers to bring the technology into their stores as a way to better compete with online rivals such as Amazon.com Inc. that are already armed with troves of information about their customers and their buying habits.”

Among the companies testing the technology: Kroger and Walgreens.

You can read the entire story here.