Forbes reports that digital retailer Boxed “will now license pieces of its end-to-end technology to discounter Lidl, offering delivery “to Lidl customers in parts of both New York and Georgia, as it tests out a partnership with the fast-growing chain.”

The story says that Boxed is betting on Lidl’s global potential. Lidl’s “68 stores, mostly in the Southeast, are mainly stocked with the chain's own private label products. The real potential for Boxed comes with Lidl's global footprint, which tops over 10,500 stores in 29 countries.”

Some context from the Forbes story: “Boxed is one of the leading startups in the food logistics business. In September 2018, it raised $111 million in Series D funding which valued the firm at $600 million. In all, it has raised $250 million from investors like Greycroft and Founders Fund. The company declined to provide sales, and last released the figure three years ago, when it surpassed $100 million. A representative for Boxed only said ‘it has increased significantly since then’.”

Chieh Huang, the CEO and cofounder of Boxed, says that the company isn’t yet profitable but “is on track to be soon, and the Lidl partnership will surely help.”

Boxed rejected a deal with Kroger several years ago.

KC's View: Tom Furphy was calling this years ago, saying here that he believed that Boxed was going to have to find a partner that would allow it to further differentiate itself while getting needed funding and an expanded footprint.