With the announcement this week by the Trump administration that it would not, after all, be imposing tariffs on goods imported from Mexico - the White House said that the tariffs were being used as a way of addressing the illegal immigration issue - Stew Leonard Jr. decided to make an announcement of his own.

Leonard, CEO of the eponymous retailer, said that his company’s wine and spirits stores would “host a major ‘Mexican Fiesta’ … Since tariffs will be held not be placed on imported goods from Mexico, Stew Leonard’s Wine and Spirts shops in Connecticut and New Jersey will host a celebration for residents, patrons and tequila lovers with a margarita and tequila tasting.”

The announcement noted that “Stew Leonard’s Wines and Spirits in Connecticut and New Jersey sells tens-of-thousands of bottles of tequila and beer imported products from Mexico every year. Experts estimate that costs and prices would have soared with the new Trump tariffs.”

KC's View: While the celebrations were scheduled for the liquor stores, Stew Leonard’s food stores - like most Us retailers - have to breathing a sigh of relief that tariffs also were not being imposed on items like avocados, asparagus, watermelon, tomatoes, broccoli and cucumbers.

I loved the Stephen Colbert line - it was like the US was putting a tariff on summer.

As smart as I think the Stew Leonard’s party idea is - it always makes sense to capitalize on a moment - he may find himself having to do an encore at some point. The Los Angeles Times reports that President Trump as promised to “do something” about the French wine tariff situation.

The Times reports that “the U.S. charges a tariff of 5 cents per 750-milliliter bottle of imported still wine and 14 cents for sparkling wine, according to the Wine Institute, an advocacy group for California winemakers. European Union tariffs for imported wine range from 11 cents to 29 cents per bottle, according to the group.” The discrepancy, the Institute maintains, inhibits US wine exports to France and other EU countries.