Amazon this morning announced the opening today of its second New York City Amazon Go checkout-free store - and its 13th overall - at 300 Park Avenue in midtown Manhattan.

The 1,700 square foot store is located across the street from the Waldorf Astoria and just a few blocks east of Rockefeller Center … meaning that it will see a lot of pedestrian traffic in the high-density location.

One of the innovations at the new store is a Starbucks self-service station that allows customers to brew their own coffee, lattes and cappuccinos; the concept has been tested in one other Amazon Go store, in Seattle.