The New York Times had a story the other day about how Uber, in its desire to generate new growth, “has teamed up with cities and transit agencies in the United States, Canada, Britain and Australia to provide tickets, to transport people with disabilities or sometimes to substitute for a town’s public transportation system entirely. Since 2015, Uber has inked more than 20 transit deals.”

CEO Dara Khosrowshahi’s goal is a modest one: to turn the company into the “Amazon of transportation.”

According to the Times, Uber wants to “become a one-stop shop for car, bike, scooter, bus and train trips. Doing so would help Uber draw more riders, especially as the company faces questions from Wall Street about whether it can make money and revive its once red-hot growth rate.”

KC's View: There is one interesting note about the strategic move. The Times points out that mass transit usage has gone down in a number of cities in part because of the easy availability of Uber and its chief rival, Lyft. The argument is by making Uber part of a larger ecosystem, it can make entire systems more organic and responsive to riders’ needs.

Which I guess makes this one for the “if you can’t beat ‘em, join ‘em” files.