Entertaining piece in The New Yorker - still, in my not-so-humble opinion, one of the best magazines in existence and one that has adapted well to digital realities - about how the chicken sandwich made and served by Popeyes has “ascended to the pantheon” of iconic fast food items “in record time, not because of a catchy ad campaign or an irresistible pricing scheme but because it is, if Twitter, Instagram, and uncountable blog posts and off-the-cuff reviews are to be believed, the best … chicken sandwich in the world.”

Of course, not everybody would agree with that conclusion - like Wendy’s and Chick-fil-A, which by staking their own claim to the title managed to drive the social media hysteria to even greater heights.

Fun story … and you can read it here.