Ahold Delhaize USA yesterday announced that "each of its local brands - Food Lion, Giant Food, GIANT/MARTIN’S, Hannaford, Peapod and Stop & Shop, and its U.S. services company, Retail Business Services, which develops private brand products for each of the local brands - have implemented a new sustainable chemistry commitment. Under the new commitment, Ahold Delhaize USA companies will restrict certain chemicals from products and packaging, work with suppliers to ensure products meet high standards for ingredients, beyond what’s required by law today, and collaborate with suppliers to address the root causes of contaminants.

Brittni Furrow, VP of Sustainable Retailing and Healthy Living for Ahold Delhaize USA, said in a prepared statement that “consumers indicate they want more transparent products for their families, made with ingredients they can feel good about. We’re pleased to launch this new commitment, which will bring more sustainable options, free from unwanted ingredients, to neighborhood grocery stores.”

KC's View: As someone who lives in a Stop & Shop-served market, I'll be interested to see how this commitment is communicated to people who walk in the store and who receive information via email. I think this sort of initiative deserves to be explained clearly, and customers deserve to know when the stores they patronize establish these kinds of priorities, and when/how they walk the talk.