MNB the other day had a story about how Casper, not satisfied with helping to disrupt the traditional mattress industry, had designs on becoming the "Nike of sleep," investing in the marketing of all sorts of sleep-related products.

Now, apparently, that includes CBD.

CNBC reports that Casper has "launched a new line of melatonin and CBD-infused gummies in partnership with Plus Products, a San Mateo, California-based company that makes THC edibles in California.

"Getting into the CBD market may seem like a gimmick timed to the first frenzy in the cannabis capitalism market, but Casper has been looking at the CBD market for years under the direction of its co-founder and chief strategy officer, Neil Parikh, who comes from a medical background and is a CBD user himself."

According to the story, "CBD gummies are the latest in a series of sleep-improvement products that the retailer, which ranked No. 8 on the 2019 CNBC Disruptor 50 list, has introduced since its 2014 launch, when consumers first latched on to the idea of purchasing a mattress without ever stepping into a store."

KC's View: Next up, CBD-scented sheets and pillowcases. I mean, why not?