i>Fortune is out with its "best places to work in retail" list, compiled in conjunction with Great Place to Work, and concluding - probably no surprise to anyone - that Wegmans is at the top of the list, followed by Publix Super Markets, CarMax, REI, and Nugget Market.

Rounding out the top 15 retailers are Sheetz, Custom Ink, Patagonia, Cumberland Farms, Burlington Stores, Foot Locker, Wayfair, Altar'd State, Old Navy and The Container Store.

In its story, Fortune writes: "To determine the 2019 Best Workplaces in Retail, Great Place to Work analyzed confidential survey feedback representing nearly 700,000 employees working in retail in the United States. Employees responded to over 60 survey questions describing the extent to which their organization creates a 'Great Place to Work For All' - a workplace culture in which employees can reach their full potential, no matter who they are or what they do for the organization.

"The retail industry overall continues to undergo disruptions related to advancing technology and changing consumer priorities. On the one hand, retailers feel pressure to match the convenience and customized experienced offered by Amazon.com and other shopping websites. Retailers also are responding to consumer desires to do business with stores that are sustainable - a term that not only includes positive treatment of the environment, but of workers as well. And many customers are seeking out shops that provide the counter to a faceless transaction - a deeply human connection with sales clerks and other customer representatives."

KC's View: It seems to me that these last eleven words are among the most important that a retailer can consider when thinking about how to compete in a market roiled by competition and technology.

They need to forge "a deeply human connection with sales clerks and other customer representatives." Can't get that from a computer.