Fast Company has an excellent story about how disruptive yogurt manufacturer Chobani has invested in "like-minded but smaller food startups with $25,000 in equity-free funding and the coaching necessary to grow to the next level," and has expanded on the original program by broadening its strategy.

Next month, the story says, Chobani will use "launch its first incubator class for veterans … Chobani’s veteran class is smaller than its previous incubators because many of the startups are so early-stage that they’ll need more specific attention."

And, because "the yogurt maker also knows there’s a lot it can’t understand about the veteran experience," it has "designed this program in tandem with the Institute for Veterans and Military Families (IVMF) at Syracuse University, which will continue to offer participants access to its own entrepreneurship programming, support network, and boot camps around topics such as how to finance your business."

Good piece, and you can read it here.

KC's View: There are few things that companies can do, it seems to me, than show a sustained and sincere commitment to the nation's veterans.

I liked it this morning when I saw the story in Engadget about how "Amazon has launched a new promotion aimed at armed forces members. Starting today and until November 11th, if you've served in the military, or are a current active duty or reserve member, you can get $40 off the first year of an Amazon Prime subscription. If you're already a subscriber, fret not: you can use the promotion as a way to extend your membership at a discount … At $79, the add-on is even cheaper than it was before Amazon raised its price from $99 to $119 last year."

My only problem with this program is the promotion ends on Monday, which is Veterans Day. I sort of wish that Amazon would make it a perpetual promotion … if you're a veteran, and you've risked your life in the defense of this country and its ideals (something that too few of us have done), then you get a lifetime break on Prime membership. If I were Amazon, I'd promote it with a line like, "There's nothing more Prime than serving this country."