Stock Daily Dish reports that Amazon-owned Whole Foods plans a major price-cut promotion, starting this Wednesday.

The campaign reportedly will be aimed at all shoppers, not just the Amazon Prime members who have been the focus of most of its promotions over the past few years.

KC's View: Amazon wants more Prime members, because they spend more, so it does what it can to entice them into the ecosystem.

Lower prices for everyone is just the bait.